On Clubs, Sound, and Everything in Between - Introduction

Those who know, know that Audiolife is the official distributor of KV2 in Israel. What even those who know don't know is that we offer comprehensive audio solutions, including consulting, adjustment, preparation, installation, and service, for businesses where sound is integral to their business model.

So, since Audiolife is less on the radar compared to Kinetic Voodoo and Tumba, and now it's winter, so there are far fewer events outside, it's a good time to get into this topic of permanent installations, how they are managed, and why they are good.

There are many types of permanent installations for different uses, but personally, at least at first, I will focus on one sector of business that is close to my heart: nightclubs.

At the beginning of the war, I lived in Tel Aviv and visited many clubs. Now, as the rain has started, it's nightclubs once again. It's a bit like the perfect storm, especially since the system that Kinetic Voodoo is so well known for, the KV2 SL series, is actually Audiolife's club demo system (and yes, it was not intended for the use that was made of it for the benefit of the scene at all).

So, just like that time Elad Kordi encouraged me to participate in the fusion culture (Art & Bass) group, and in effect gave me the push to start the series of articles “On Hearing, Sound, and What’s in Between,” this time too, I intend to embark on a journey with you, which will take us to the wonders of sound in night-clubs.

Sound for Live-Music clubs or DJ-oriented clubs is a different beast. Creating the right atmosphere and balancing loud sound in a closed space is a kind of “black art.” A sort of combination of art, science, and practice. There are a lot of things that go into this equation, and we’ll talk about almost all of them.

So, as you probably already understand, this post is an introduction to a series that could perhaps be called “On Clubs, Sound, and Everything in Between” :-) But there’s one thing I want to say before I start. This series of posts is intended to support the sale of KV2 equipment. But that doesn't mean the focus is on KV2. The focus is on how to produce high-quality sound in a club and why it has a decisive impact on the club's business performance.

To support the above statement, I'll share something interesting I came across. A pattern that repeats itself. If I ask partygoers in Israel which club is known for its sound quality, the answer will always be one of the two most successful clubs in Israel, probably ever. One of them, The Block, closed. The other, The Barbie, moved recently and is thriving.

In fact, right now in the electronic music scene, there is no club in Israel known for its sound quality. It's not that there aren't any well-known clubs; on the contrary, there are plenty. But none of them are known for sound quality, and for good reason. The overall level is so low that no club owner has any reference point for what excellent sound is.

On the other hand, club owners who are fanatical about sound quality, willing to invest hours of study and research, trying out all kinds of equipment, and constantly pushing the bar higher are the owners of the leading clubs in Israel.

True, I'm biased, but it seems to me that sound plays a significant part in this.

Here. I got it out :-)

See you in the next post.

Pictured: Amnesia in Ibiza. One of the best nightclubs in Europe. Sponsored by KV2-Audio